[JOB] C&M League - Open Applications (M4)

Hi guys!

Just noticed, my application was posted after the deadline.

Seems like my profile was blocked, probably because I posted right after having created my profile.

I swear I’m not a bot :robot: :grinning_face_with_smiling_eyes:

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Before sharing Leagues feedbacks on each applicant and opening the community vote, we would like to assess the fitness of candidates in their field of interest.

To do so we have created a list of tasks for each open position:

  • Assignment for Marketing Management contributors

You can find full instructions at this link.

These tasks won’t be the unique metrics used to shape our feedbacks, but will definitely help in understanding candidates readiness to join Idle current Leagues.

Deadline - 2021-12-07T22:00:00Z

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Describe one social media campaign you already created or one you would create for the Idle platform.

The idle protocol is an amazing tool that every crypto trader or investor, especially in the Defi sector should have. It is both a profit-making and risk management tool that reduces the effort required to make consistent income in the crypto market.

Therefore, the target market for this idle finance protocol will be users with little to intermediate knowledge about managing their crypto assets for maximum productivity. If I join the league, I will propose a social media campaign with the hashtag
#beidleandrich

Goal: Brand awareness and increase in new users.

Target audience: Defi novice, newbies, and intermediate users
Strategy:

  • Sponsored educational content on how to use idle finance as a complete novice in Defi, using the simplest terms possible. This content will walk users from sign-up to navigating the Idle finance dashboard.
  • Testimonials from users with data of how using Idle finance has made them more efficient in crypto asset management.

Channels: - Sponsored post on crypto/finance blogs

  • Google search ads
  • Testimonials on social media on the benefits of idle finance.

The social media campaign will be implemented using the hashtag #beidleandrich.

Users of idle finance will be asked to share their stories on social media( Facebook, Instagram, medium, twitter) of how the tools on the idle platform have benefited them immensely.
The top 20 contributors will be rewarded in $100 idle

● Size of budget needed;
- Sponsored content on blogs: $10000
- Google search ads: $2000
- Giveaway for top 20 contributors: $2000

● Length of the campaign: One month

● the (expected) metrics used to assess the efficacy of your campaign:

  • Utm links will be created for the sponsored content, which can be tracked via google analytics to determine the number of users that signup during the campaign period.

  • Percentage change in the average number of new users after the campaign period.

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Dear contributors,

last 24 hours to share your assignment. Deadline approaching.

You can share your work either here in the Forum or by DM to @DenisDevcic or @emixprime.

Assignments will be shared anyway with the community before opening the voting sessions.

@luke, @Avi, @albertinospecie, @Saurav, @Cevina, @jackson.

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Hello! I messaged the Discord because I have some high-priority family tasks that I need to complete by this afternoon and I didn’t have time go through and edit the draft. I basically put all of my thoughts on paper as I went through the site, discord, and other publicly available information. Normally, I am a very tangible and analytics-based person, but in this case, I didn’t have the time to complete the due diligence that I normally conduct. Regardless, I believe in my work as a theory and if there are any questions or if we want to narrow it down further, please let me know! Thanks so much.

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:alarm_clock: UPDATE: the deadline for assignments submission is over!

We’ve received submissions from the following candidates (via DM or publicly here in the post as a comment): @jackson @luke @albertinospecie

C&M League members will check the tests and will post soon their feedbacks.

Stay tuned here for the next updates! :slightly_smiling_face:

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@luke @albertinospecie fee free to share your assignments with the DAO

1 Like

@unicorn I already shared it above :grinning:, but let me do that again here.

1 Like

Assignment
Describe one social media campaign you already created or one you would create for the Idle platform.

The idle protocol is an amazing tool that every crypto trader or investor, especially in the Defi sector should have. It is both a profit-making and risk management tool that reduces the effort required to make consistent income in the crypto market.

Therefore, the target market for this idle finance protocol will be users with little to intermediate knowledge about managing their crypto assets for maximum productivity. If I join the league, I will propose a social media campaign with the hashtag
#beidleandrich

Goal : Brand awareness and increase in new users.

Target audience: Defi novice, newbies, and intermediate users
Strategy:

  • Sponsored educational content on how to use idle finance as a complete novice in Defi, using the simplest terms possible. This content will walk users from sign-up to navigating the Idle finance dashboard.
  • Testimonials from users with data of how using Idle finance has made them more efficient in crypto asset management.

Channels: - Sponsored post on crypto/finance blogs

  • Google search ads
  • Testimonials on social media on the benefits of idle finance.

The social media campaign will be implemented using the hashtag #beidleandrich.

Users of idle finance will be asked to share their stories on social media( Facebook, Instagram, medium, twitter) of how the tools on the idle platform have benefited them immensely.
The top 20 contributors will be rewarded in $100 idle

● Size of budget needed;

  • Sponsored content on blogs: $10000
  • Google search ads: $2000
  • Giveaway for top 20 contributors: $2000

● Length of the campaign: One month

● the (expected) metrics used to assess the efficacy of your campaign:

  • Utm links will be created for the sponsored content, which can be tracked via google analytics to determine the number of users that signup during the campaign period.
  • Percentage change in the average number of new users after the campaign period
2 Likes

Hey everyone,

I know it’s way past the deadline but I just wanted to share what I had prepared for this assignment as I had fun working on it. I was travelling and didn’t have internet access for a couple of days so I wasn’t able to submit it on time.

I understand that this isn’t fair to the other participants but I hope the team still takes it into consideration. That being said, open to feedback from the DAO to work on my suggestions and learn more from this assignment.

Thank you for the opportunity Idle Fam :slight_smile:

2 Likes

:alarm_clock: UPDATE: Tasks Submitted by Candidates - C&M League’s Feedback

As said above in the previous messages, 3 candidates sent us their submissions of the task published last week before the deadline, and 1 candidate sent it after the deadline. Leagues will proceed to add them all as official candidates into the elections polls since they showed interest by submitting the tasks and gave us the opportunity to evaluate their profiles better.

Here’s the feedback from the C&M League for the following submissions:

  • @jackson

    It’s the opinion of C&M League that Jackson is an experienced growth marketer whose strategic approach might benefit Idle in restructuring the marketing activities. His structured approach to growth is something to be considered.

    His experience in contributing to other DAOs and Discord communities seems on point with the approach of engaging the community, finding new distribution channels, and afterward leveraging the network effects of the community.

    The only potential drawback is that in practice (given the assignment) it will take 6 weeks to complete the first research phase of the work (Community Clarity), and afterward even more to complete the customer profiles, define leveraged networks, and engagement hierarchy. It wasn’t clear when the execution part following the research phase could start. We would also have liked him to elaborate on the reason why the main focus channel would be Discord.

    It’s the impression of the C&M League that Jackson’s vision of the role would be more strategic-focused - mapping out the ecosystem, discovering opportunities, and focusing on aligning current and new community incentives. While the execution part of the job isn’t quite clear, Jackson, with his experience and strategic approach, could be considered a valuable contributor to the C&M League.

  • @luke
    Luke seems more oriented towards community management rather than growth marketing. As it could be argued that growth in web 3.0 space = community growth, Luke could be considered an amazing contributor to the C&M League.

    Luke attended Idle DAO office hours for a consultation and asked his questions. He showed passion, energy, and a will to learn. He also expressed the attitude of growing the community in a more natural way by providing value to the users and teaching them.

    The lack of experience is an obvious potential drawback that could be compensated with the passion and dedication Luke is showing. He touched base with NFT and DeFi projects as well as DAOs.

  • @albertinospecie

    Ediri has vast experience in the cryptocurrency market, and probably good contacts in the space.

    It is the opinion of the C&M League that he would not be best suited for this role, as the role looking to be filled is more marketing-focused. Also, Ediri showed interest in expanding the B2C network, while Idle has a very important segment of B2B (in integrators, DAO treasury managers etc). However, we’d like to see Ediri apply for an advisor role (if that’s something he’d be willing to consider).

    His contacts in the space and experience with the business development aspect of blockchain could be something that could benefit Idle DAO.

  • @Avi

    Has proven experience in community management and administration. Specialized in influencer marketing and PR. Avi participated in the Idle DAO office hours thereby showing his willingness to put in the effort and showed great experience in using influencers’ paid services.

    Overall, while Avi can provide short-term brand recognition with his marketing tactics, the C&M League has concerns about the required skill set for long-term and healthy growth because of the focus on using paid influencers. Idle DAO strategy is directed towards other types of marketing campaigns.

    While there is no doubt in Avi’s experience in running short-term growth tactics (as showcased in the assignment), there is a potential drawback in reducing the quality of Idle’s content and communication while attracting the audience looking to pursue quick pumps. As C&M League we believe this candidate is not fitting with the current marketing strategy of Idle DAO.


All the submissions of the candidates are available publicly here.


Advisors

Application from @Bhh and application from @dianarichter

Both these candidates seem promising thanks to their combined experience in product design, marketing, and brand management (as well as working with influencers and working on PR). With their proven experience and previous knowledge about Idle products and DAO, these advisors could be very beneficial for the Idle DAO.

Leagues Election Polls

:writing_hand: We can now move to the next step, the election phase:

Contributor Election

:arrow_right: M4 C&M League - Contributor for Marketing election (Idle Holders): HERE

:arrow_right: M4 C&M League - Contributor for Marketing election (Idle Stakers): HERE

Advisors Election

:arrow_right: M4 Leagues - Advisors Election (Idle Holders): HERE

:arrow_right: M4 Leagues - Advisors Election (Idle Stakers): HERE

:alarm_clock: All the snapshots will last 3 days, until 2021-12-13T22:45:00Z

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@emixprime Thank you for this! Really great insight and I would have further elaborated but, as stated in the Discord, I was pushed for time. I am now looking for more full-time employment and have more availability. When this was submitted, I would be working part-time on this. If possible, I could add that my timeline could be cut in half now that I am more clear on the goals and what is important to the DAO. Hope this helps and let me know what I should do (if anything) for next steps!

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Congrats @jackson! I’m sure you’ll crush it!

Looking forward to staying a part of the DAO moving forward!

Don’t hesitate to reach out or stay in touch! (also make sure to stop by the Invisible College DAO)

Thanks to @emixprime @DenisDevcic and @Matt for the consideration.

5 Likes

Oh, let’s go!!

Thanks, @luke !! I followed you on Twitter and will for sure reach out on the Discord.

If you have some time, I would love to link up with you and chat a bit more about what you are up to and get to know you. Let me know if we can chat soon!

Thanks to everyone else and I am excited about this opportunity!! Going to work my butt off to really provide value and help Idle DAO scale.

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Nice one. HMU anytime and please let me know what works and what doesn’t :slight_smile:

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ELECTION’S RESULTS :mega:

The voting phase is over! :end:

Final $IDLE voting weights were calculated using the approved calculator.

Congratulations to:

  • @jackson elected as contributor for Communication (Full-time, Senior L1)
  • @Bhh elected as advisor for Product Design
  • @dianarichter elected as advisor for Communication

The next steps are members onboarding and operations setup.

Check Idle’s Discord for tomorrow’s onboarding meeting details.

Ready to push Idle and bring it to the stars :sparkles: :rocket:

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@jackson @Bhh @dianarichter please sign up on Idle Discord and report here your nickname, we will activate your role and you will be able to join the event :raised_hands:

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Jackson Rodriguez#2121

Thanks!

1 Like

dianaRH#7515

Thanks!

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BOOTSTRAP SPRINT - NEW MEMBERS UPDATE :mega:

This is an update about the 2-week sprint phase for the new member of the Communication League:

@Jackson showed a proper fit with the role, working during this period on drafting the strategy for community growth and outlining a plan for media outlets collaborations.

Thus, from us, it is officially a green light to continue working with the Communication League :partying_face:

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