On April 17th 2021, the first step towards nested subDAOs in Idle’s Governance was taken (A Step Towards Idle Leagues – Dev & Treasury). The framework started with an initial Treasury Committee to reward value creation and a Dev League that helps grow the protocol from a technical perspective.
With this proposal, the Idle community (“we”) decided to step up to its role and formally contribute to the next evolution of the initial subDAOs framework.
We would like to add more utility to $IDLE, increase the TVL of the protocol and strengthen the existing Governance process.
Here below, we propose the structure of a possible Communications & Marketing Pilot League concept, using the existing Dev and Treasury Leagues as a reference. In case details are missing, we propose to use the current Leagues model as an instruction manual.
The Communication & Marketing League would be composed of 4 people:
- Up to 2 (unpaid during the pilot) Project Managers that propose the beneficiaries of new grants.
- Up to 2 (unpaid during the pilot) Supervisors have to accept/decline the proposals. Idle Labs might Represent a Supervisor.
Just like in the existing Treasury and Dev Leagues, this is also a semi-decentralized structure, and funds would be controlled by a MultiSig wallet. This model has been battle-tested by Idle and has provided good results by balancing execution and deployment times.
We suggest allocating a small budget initially and then increasing it with Governance consensus if the team successfully reaches predefined goals.
These are some parameters of this pilot that should be discussed by the community:
- Mandate Duration
As this is an initial trial, the timeframe should be short while allowing us to understand how to iterate and measure results (2 months might be a good compromise). In the following versions, a quarter sounds like enough time to evaluate the committee’s performance.
- Mandate budget (Managed by the existing Treasury League)
$2’500 USD per month could be a good starting point. At the current time, the governance should allocate this trial budget from the Ecosystem Fund. This includes grants, activities and multisig wallet management.
- Supervisors Role
Supervisors are empowered to accept/refuse proposals made by the Project Manager. Suppose the Project Manager does not accomplish predefined goals. In that case, Supervisors might be able to propose a replacement by launching a Snapshot Poll. Suppose any Supervisors are not able to do their job. In that case, community members have the ability to replace them via a proposal in the governance forum.
An initial pilot program might work on bounties, tasks, grants, and other development activities that foster the healthy and sustainable growth of Idle’s community and raise Idle ́s brand and mission awareness amongst its DeFi peers and the rest of the world.
- This League’s team can incentivize engagement with existing users, other DAOs and promote Marketing & Public Relations initiatives.
- Periodic social media and marketing metrics are expected, with tools, specs/results, current status, and next steps.
Suppose this “general-purpose” Communications & Marketing League pilot will have a successful outcome at the end of its mandate. In that case, it can propose to increase budget funds and/or recommend a different organizational structure.
The Idle community is excited to propose this initiative in the Governance Forum because it knows that it goes a step further in rewarding active contributors, improving processes and fostering decentralization and community-led development and growth.
Keen to hear your opinions!