Summary
- Idle Finance needs to grow TVL
- Most efficient way to increase TVL is to target institutions/whales
- Onboarding customers by making them investors is a well-trodden go-to-market strategy in DeFi
- Idle Finance could sell short duration revenue-share tokens to institutional DeFi investors as a yield-bearing investment asset
- Benefits to Idle:
- Raise Idle Finance awareness via promotable partnership
- Gain a brand ambassador within the institutional investment community
- Onboard potential customer(s) with perfect alignment between their strategy and Idle’s product offering
- ETH/USDC added to treasury
- No dilution to IDLE or selling of treasury assets
Motivation and scope
Revenue should be used to drive growth
@0xSami_ released a blog post on Sunday in which he explains that for early stage projects, revenue should be used to grow.
I know we had a serious discussion about this as a community last month (will omit proposal link in this instance). Regardless of where we stand on the actual payout proportions, I think we can all agree that growing TVL should be our highest priority.
Idle growth is driven by TVL
Idle is effectively an asset manager. The value proposition of Idle is to do research, create programmatic strategies, and manage said strategies. Customers pay a fee to Idle based on the amount of capital Idle helps them deploy. Growing fee revenue is entirely dependent on growing TVL.
TVL growth is driven by institutional capital
One of the best ways to grow TVL is to introduce institutional customers to Idle products. The benefit of targeting institutions is their size: a few large players can drastically improve TVL (and therefore fees generated). Institutions are also much stickier because they have a mandate to deploy capital and they invest for the long-term.
The problem is that institutional investors are difficult to access.
Partnership opportunity: Cinch
We are putting forward our platform, Cinch, as the intermediary to connect Idle to institutional DeFi investors.
Our goal at Cinch is to enable DAOs reaching their full potential by leveraging short duration revenue-share tokens. Our solution gives projects another way to form partnerships, incentivize the community, and grow TVL. Using revenue-share tokens allows DAOs to leverage the token playbook without diluting existing community members and without putting sell pressure on the native token.
Our long-term vision is to be the marketplace where short duration revenue-share tokens are actively traded. As a result, we are in contact with dozens of institutional funds that are looking to deploy capital into yield-bearing opportunities like revenue-share tokens. Some of the investors we are in contact with currently include LedgerPrime, CMCC, Plutus21, Stablecorp, and StrixLeviathan, to name a few.
How revenue-share tokens work
Revenue-share tokens function the exact same way revenue-share programs function with stakers, except they have (i) a maximum and (ii) they are transferable.
For example, a protocol can create revenue-share tokens that receive [10]% of monthly revenue up to a maximum of $[50,000] (after which they are burned).
How Idle and Cinch can work together
- Idle mints short duration revenue-share tokens via Cinch
- Cinch introduces Idle to institutional DeFi investors looking to deploy capital into yield-bearing assets
- Programmatic revenue-share is implemented via cooperation between Cinch and Idle team
- Idle sells the revenue-share tokens to the highest bidder for USDC/ETH
Benefits & risks
Benefits to Idle
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Raising capital from an institutional investor sends a strong signal that a new institutional partner believes in the protocol
- This can be actively promoted by Idle
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The institutional partner becomes a brand ambassador among institutional investors
- Investor partner is incentivized to promote Idle because a revenue increase leads to faster repayment
- Other institutional investors will notice when evaluating Idle
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The institutional partner could become a long-term customer
- Idle’s product offering is extremely well aligned with the needs of institutional investors
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Idle receives net new ETH/USDC in treasury
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Partnership does not require any assets to be sold from the treasury or IDLE to be issued
Benefits to institutional partner
- Sustainable yield bearing opportunity
- Incentive to promote Idle product to drive faster repayment via revenue-share
- Easier to trust DeFi project when introduced via intermediary (Cinch)
Benefits to Cinch
- 3% fee [conditional on there being a transaction]
- Connect DAOs to the resources they need to grow
- Further demonstrate the usefulness of short duration revenue-share tokens
Risks
- Unable to find an investor that is willing to acquire Idle’s revenue-share token
- Capital raised from investors is lower than anticipated
- Revenue generated by Idle during revenue-share period is lower than anticipated, thus extending the time it takes for repayment to be complete
Issuing tokens to partners is a well-trodden go-to-market path in DeFi and revenue-share tokens can be used the exact same way. As a short duration, low volatility, revenue-generating asset, revenue-share tokens would attract a different kind of investor than the IDLE token, thus broadening Idle’s partner base.
Next steps
Cinch is currently in talks with institutional managers looking to deploy capital into DeFi.
We submit to the community that an initial transaction/partnership can be done with small amounts as a first step to build trust among all parties involved (~10-30 ETH). Note that all TVL growth opportunities resulting from this partnership (positive signaling, brand ambassador in investment community, potential long-term whale customer) will accrue to Idle regardless of the size of the investment.
If this is something the community would consider, we will submit a Temperature Check with amounts, proportions, and timelines.
If you’ve made it this far, please do one of the following to help us gather feedback:
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Provide feedback and questions directly on this post; OR
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Leave a comment with your preference regarding next steps:
a) “Makes sense. I would consider it. Please submit a Temp Check”
b) “I need more information before you draft a Temp Check.”
c) “Doesn’t make sense to me. I’ll vote against regardless of what is in the Temp Check.”
d) “Why do we need this? I’ll vote against regardless of what is in Temp Check.”